GREEN TO GREY MUSIC VIDEO BREAKS 43K VIEWS SINCE LAUNCH – HOWEVER NO SALES GENERATED

Our new music video for Green to Grey from the album After Extinction has broken over 43 thousand views since its launch on Friday. This has been achieved through a number of Google Ads (which make up 91.6% of the views) and a Facebook advert campaign, both being run simultaneously which we will be doing and adjusting on an ongoing basis. So far, while the campaign has generated a lot of views, with over 500 people checking out the Bandcamp from the video, a 159 people subscribing to the channel however this is yet to transfer to a single sale of the album.

REHEARSALS AT UNIT ONE TODAY + MORE EXTENSIVE REHEARSAL FOOTAGE GOING FORWARD

We will be back at Unit One Studios in Colchester today for our regular rehearsal sessions. As seen from last week’s video (play above) we will be doing more extensive videos from our sessions going forward into 2023 as part of our strategy to help grow the band’s reach and improve the content going into 2023.

This will include more of the travel, the band working, and the creative process than we have included in previous years’ videos.

GREEN TO GREY MUSIC VIDEO BREAKS 35K PLAYS SINCE FRIDAY LAUNCH

Click play to watch the video

We launched the video on Friday to help promote the band’s new album After Extinction. We have taken advice recently, and we were told while our music was very good, we were losing out by not having a visual component or message to go alongside it, and thus we were losing out on much of the audience as a result.

Over the last few months, we have been experimenting with Google Adverts and learning how that could work as part of a marketing strategy. We have since set up an ongoing campaign alongside the video launch which has seen over 35k people watch the video, 500 clicks through to the Bandcamp (although no sales at this stage), and 100 new YouTube subscribers. So far, we have found that the reach is much more effective than Facebook/Instagram marketing, but we will continue to experiment with all forms of promotion.

Please check out the video on the link above or here, and like/subscribe to our YouTube channel.

KAINE LAUNCH GREEN TO GREY MUSIC VIDEO + NEW SINGLE

We are pleased to launch our brand new music video for Green to Grey! The video contains a new single version of the track which was given a remix and release to help promote the new video. The video was recorded, directed and produced by Talon Payne of Gallow Wood media. The new version of the track is available on all streaming sites and on Bandcamp.

Directed and recorded by Talon Payne
Rage Sadler: Vocals, Rhythm, and Lead Guitars
Liam Etheridge: Drums and Backing Vocals
Toby Woods: Lead and Rhythm Guitars, and Backing Vocals
Isaac Healy: Bass and Backing Vocals
Heidi Crowell: Keys and Harmony Vocals

You can watch the video by clicking the play icon above or by clicking here.

EXTINCTION AFTER EP LAUNCHED WITH NEW SINGLES ON YOUTUBE!

We have launched our new EP, Extinction After with two new songs today, Evil I and Evil II. These are two brand new tracks not featured on our album After Extinction. The CD release will be available to Patreons paying £3 and up, which will be sent outside our multi-disc Falling Through Freedom package, a new shirt, and a patch very soon. You can still grab all this merch for just £3 here.

We have further evolved our band’s sound to a darker, thrashier, and heavier tone than our previous releases. Please click the play icons above and below to hear the tracks. The EP will be coming to streaming services at a later date.

KAINE: OUR 2022 – TWO EPs, A NEW ALBUM AND A TOUR….

I thought I would do a write-up on the year with the band given it’s been our busiest ever.  In the early part of the year, we played a run of gigs put on by One Eye Toad Records which really helped us get back on the road again after the Covid-era restrictions were finally lifted in most cases.  Most of these gigs were with Neverworld and Planet Fatale, two bands we have played with on a number of occasions over the years and with who we enjoy playing alongside. It’s worth mentioning that John Morter who organised these gigs and helped us get back to a regular gigging schedule sadly passed away last month. For all of his hard work and dedication to the scene, he will be greatly missed.

Coda – 9/3/2022

During that run of gigs, we had a one-night-only reunion with Anthony Murch on lead guitar. Ant was in the band from 2012-2015 and played on our first two albums. Anthony again played songs from both his time in the band and later albums since his departure.  He’s currently playing alongside our former drummer Chris MacKinnon (who likewise joined in 2012, but after our debut album before leaving in 2018) in a band called It’s Not A Phase Mum, covering the 2000’s era classics which can be found here.

We made our return to two of our favourite venues this year too, both the Melbourn Rock Club and the Rock Den in Hatfield, both of which were fun nights.

A large portion of the year has been taken up with recording, editing, mixing, mastering, and so on. We worked extremely hard to get our new album After Extinction finished this year, as well as recording a further 10 tracks for two EPs, one of which has been released digitally and the other is currently being worked on. I have said previously that I cannot remember a time the band has been busier and 2022 certainly was a challenging year, but I feel a great relief to know everything on our end is now completed and there is very little remaining to do going into 2023.

It is worth mentioning that there will be a new Falling Through Freedom t-shirt and patch coming to all our Patreon’s soon, with two EPs (which include a multi-disc set) on CD heading out to everyone paying £3 or more ASAP. We have been slightly delayed in getting these out due to the Extinction After EP still being finalised! These will be with you soon, depending on Royal Mail strikes!  

In August of course we joined the Lillian Axe/Riot Act (ex-Riot) tour as a replacement for Kim Melville. This is the first tour this line-up has done, and we had an amazing time on the road, and we are very thankful for the opportunity to play with two exceptional bands here in the U.K.

We aptly finished the year with two hometown shows in Colchester both at the Brewhouse on the 25th of November and Coda, on the 14th.

We also introduced a new Patreon tier, a band backer tier which was to help the band fund an opportunity we were recently offered. Without giving too much away at this stage, an official offer/contract has come through and we used some of the new Patreon funds to have the offer independently accessed by an expert, as well as general guidance on the best route forward for the band in 2023, with more the be revealed at a later date.

AFTER EXTINCTION BREAKS 42THOUSAND STREAMS SINCE RELEASE

Since the release of our album back in September, we have been keeping a close eye on where our album is being streamed. We still don’t have all the data from all the stored but so far the results are:

  1. YouTube:  32,139
  2. Spotify: 3,836
  3. Bandcamp Streams: 3,084
  4. Facebook: 2,751
  5. Apple: 267
  6. CD Sales (Bandcamp): 121
  7. Downloads (Bandcamp):  82
  8. Itunes Sales: 0
  9. Amazon Sales: 0

Total Streams: 42,067

Total Sales (digital and physical): 203

YouTube continues to be the place where the album is most streamed, with Spotify in second, but some distance behind. Free streams on Bandcamp are just over 3k now, converting into 82 purchases.

The growing trend still shows the audience moving away from physical media and paid-for downloads and towards streaming services which is in line with industry reports on music sales. However, to have had over 42k streams since the album release so far is an impressive number for a band our size and we can only hope this continues going forward.

AFTER EXTINCTION CLOSE TO 35K STREAMS IN JUST OVER A MONTH

Our new album After Extinction continues to perform well in terms of streams. The album has accumulated 34,852 so far, and that’s without numbers for other services such a Deezer, Amazon and so on yet to be reported. The breakdown is as follows:

  • YouTube: 26,077
  • Bandcamp: 2,660
  • Spotify: 3,465
  • Facebook: 2,650

It is clear that YouTube is the most popular platform for people to listen to the new album. By comparison physical sales lag way behind at just 90 CD sales, even at a reduced price, and standalone paid downloads just 65 purchases even at a reduced rate of £1.

You can order the new album here.

AFTER EXTINCTION BREAKS 10K VIEWS IN A MONTH AT NWOTHM FULL ALBUMS

The album has been played 10,023 times already on the channel.

Our new album has broken ten thousand plays over at NWOTHM Full Albums! The new album has easily been our most successful for streaming on release as not only has NWOTHM Full albums been a success but all three single releases generated thousands of plays before the release of the album, with the single A Slave to The Grind being played over 10,099 times alone!

For those who prefer CD’s, we’re continuing to honour the pre-order prices until the finished product is shipped. You can order from here.

KAINE STREAMED 334,506 TIMES IN JUST 4 YEARS + PAYOUT REVEALED

We have noted the interest in our streaming numbers vs. recent album sales so we thought we would give everything we have had since switching to Distrokid from CD Baby four years ago. These figures do not include the new album as they are delayed by several months and only reflect total streams across all platforms up to earlier this year.

Over four years we have had 334,506 streams that paid $1,258.70 (£1,118.01) to the band which represents a total pay-out of 0.0033p per stream.

Our older albums, Falling Through Freedom and The Waystone along with original live albums and EPs were taken offline after the switch, so the streams for those albums are not included in these numbers.

334,506 streams is an incredible number in just 4 years for a band that has not been featured in any major magazines, any bigger festivals, or extensive tours and with no label or managerial support.