GREEN TO GREY MUSIC VIDEO BREAKS 43K VIEWS SINCE LAUNCH – HOWEVER NO SALES GENERATED

Our new music video for Green to Grey from the album After Extinction has broken over 43 thousand views since its launch on Friday. This has been achieved through a number of Google Ads (which make up 91.6% of the views) and a Facebook advert campaign, both being run simultaneously which we will be doing and adjusting on an ongoing basis. So far, while the campaign has generated a lot of views, with over 500 people checking out the Bandcamp from the video, a 159 people subscribing to the channel however this is yet to transfer to a single sale of the album.

KAINE LAUNCH GREEN TO GREY MUSIC VIDEO + NEW SINGLE

We are pleased to launch our brand new music video for Green to Grey! The video contains a new single version of the track which was given a remix and release to help promote the new video. The video was recorded, directed and produced by Talon Payne of Gallow Wood media. The new version of the track is available on all streaming sites and on Bandcamp.

Directed and recorded by Talon Payne
Rage Sadler: Vocals, Rhythm, and Lead Guitars
Liam Etheridge: Drums and Backing Vocals
Toby Woods: Lead and Rhythm Guitars, and Backing Vocals
Isaac Healy: Bass and Backing Vocals
Heidi Crowell: Keys and Harmony Vocals

You can watch the video by clicking the play icon above or by clicking here.

KAINE TO CELEBRATE 5 YEARS OF BEING “REFORGED” ON MAY 19TH 2023 – COLCHESTER

We are planning a big 5-year show in May to celebrate the coming together of the band’s current line-up of Rage Sadler (guitars and vocals), Liam Etheridge (drums), Toby Woods (lead guitars) and Isaac Healy (bass) in 2018.

Since forming, we have released two albums, Reforge The Steel (2019) and After Extinction (2022), two live albums, Kaine X (2019) and Reforge The Steel Live 2019 (2020), the Kaine live EP (2021), The Waystone EP (2020), Falling Through Freedom EP (2022) and the Extinction After EP (2023). This line-up is the only version of the band to appear on back-to-back albums and studio releases and has been the longest running consistent line-up the band has had since originally forming in 2009. The line-up has also toured for the very first time alongside Lillian Axe and Riot Act ( ex Riot) in 2022.

The 5-year event will be held in Colchester at a to be announced venue, the event will be filmed and the set recorded for a live album/video release. This will be a ticketed event.

KAINE: OUR 2022 – TWO EPs, A NEW ALBUM AND A TOUR….

I thought I would do a write-up on the year with the band given it’s been our busiest ever.  In the early part of the year, we played a run of gigs put on by One Eye Toad Records which really helped us get back on the road again after the Covid-era restrictions were finally lifted in most cases.  Most of these gigs were with Neverworld and Planet Fatale, two bands we have played with on a number of occasions over the years and with who we enjoy playing alongside. It’s worth mentioning that John Morter who organised these gigs and helped us get back to a regular gigging schedule sadly passed away last month. For all of his hard work and dedication to the scene, he will be greatly missed.

Coda – 9/3/2022

During that run of gigs, we had a one-night-only reunion with Anthony Murch on lead guitar. Ant was in the band from 2012-2015 and played on our first two albums. Anthony again played songs from both his time in the band and later albums since his departure.  He’s currently playing alongside our former drummer Chris MacKinnon (who likewise joined in 2012, but after our debut album before leaving in 2018) in a band called It’s Not A Phase Mum, covering the 2000’s era classics which can be found here.

We made our return to two of our favourite venues this year too, both the Melbourn Rock Club and the Rock Den in Hatfield, both of which were fun nights.

A large portion of the year has been taken up with recording, editing, mixing, mastering, and so on. We worked extremely hard to get our new album After Extinction finished this year, as well as recording a further 10 tracks for two EPs, one of which has been released digitally and the other is currently being worked on. I have said previously that I cannot remember a time the band has been busier and 2022 certainly was a challenging year, but I feel a great relief to know everything on our end is now completed and there is very little remaining to do going into 2023.

It is worth mentioning that there will be a new Falling Through Freedom t-shirt and patch coming to all our Patreon’s soon, with two EPs (which include a multi-disc set) on CD heading out to everyone paying £3 or more ASAP. We have been slightly delayed in getting these out due to the Extinction After EP still being finalised! These will be with you soon, depending on Royal Mail strikes!  

In August of course we joined the Lillian Axe/Riot Act (ex-Riot) tour as a replacement for Kim Melville. This is the first tour this line-up has done, and we had an amazing time on the road, and we are very thankful for the opportunity to play with two exceptional bands here in the U.K.

We aptly finished the year with two hometown shows in Colchester both at the Brewhouse on the 25th of November and Coda, on the 14th.

We also introduced a new Patreon tier, a band backer tier which was to help the band fund an opportunity we were recently offered. Without giving too much away at this stage, an official offer/contract has come through and we used some of the new Patreon funds to have the offer independently accessed by an expert, as well as general guidance on the best route forward for the band in 2023, with more the be revealed at a later date.

AFTER EXTINCTION BREAKS 42THOUSAND STREAMS SINCE RELEASE

Since the release of our album back in September, we have been keeping a close eye on where our album is being streamed. We still don’t have all the data from all the stored but so far the results are:

  1. YouTube:  32,139
  2. Spotify: 3,836
  3. Bandcamp Streams: 3,084
  4. Facebook: 2,751
  5. Apple: 267
  6. CD Sales (Bandcamp): 121
  7. Downloads (Bandcamp):  82
  8. Itunes Sales: 0
  9. Amazon Sales: 0

Total Streams: 42,067

Total Sales (digital and physical): 203

YouTube continues to be the place where the album is most streamed, with Spotify in second, but some distance behind. Free streams on Bandcamp are just over 3k now, converting into 82 purchases.

The growing trend still shows the audience moving away from physical media and paid-for downloads and towards streaming services which is in line with industry reports on music sales. However, to have had over 42k streams since the album release so far is an impressive number for a band our size and we can only hope this continues going forward.

2022 HAS BEEN OUR BUSIEST EVER YEAR!

I thought I would do a write-up on the closing period of what has been one of the busiest periods in the band’s history.

As many will know, we started work on After Extinction back in 2019, the plan was to put it together and record it in 2020 however Covid happened, and everything was delayed. Trying to finish this album while trying to work on our Patreon projects has been a challenge! We only just finished recording the After Extinction album this year, before editing, mixing, and mastering it enabling us to finally release it digitally in September. We’ve been set back a year and playing catchup.  

The After Extinction album has been one of our most successful records on launch, despite an initially slow start the pre-orders were over a 100, with additional downloads and our streaming numbers for the new album have reached record numbers due to the success on YouTube. It obviously feels good to have that sort of response. What’s interesting is that in terms of reviews and press coverage, this album has received the least amount of media attention. We have had two reviews in so far, one being good and one average.  Obviously with finances tight we don’t have the finances to pay for a press agent, manager, PR team, or whatever else, so we really rely on word of mouth and our own social media. So far, the best promotion for the new album has come from the NWOTHM Full Albums channel.

The album was a departure from much of the sound and imagery we were known for, so it was a gamble, there’s a lot less NWOBHM influence on the new record compared to previous. It’s a darker, heavier album than any of our previous releases and deals with much more complex subjects lyrically. I am glad most of the feedback has been positive.

On top of finishing the new album, we are still catching up with the backlog of work to be done with our EPs. We had the 21’ Patreon EP which has been delayed due to the need to focus on getting the album done. I will have finished recording the vocals on the 25th of November (I hope!) and we can begin the mixing stage after that. On the Falling Through Freedom EP, I will have hopefully finished recording that on Sunday. I am also getting the artwork completed with the new artist, you can see a sneak peek of the 21’ EPs art here.

We have never had a year where we worked on three different studio releases simultaneously, it has been a massive workload to juggle but I am feeling a great sense of relief now were almost there with both EPs and I can only apologise for the delay in getting these out to you!

The 21’ EP, which will be named soon when the artwork is released, is a heavier release than even our new album! 5 brand new songs, again continuing a darker tone to previous Kaine material. The 22’ EP is five songs to celebrate ten years of our debut album, which includes re-recordings of 3 songs from the original album and two that didn’t make the original release.

On top of the studio work, and our regular gigs and rehearsals we also jumped on a tour with Lillian Axe and Riot Act in August which was a great experience. So, this year we have worked on three releases and toured! As I said I can’t recall a time when we were as busy as we have been this year! We will have played 22 shows by the years end too, having played everywhere from Hastings to Edinburgh, to Swansea and back to Colchester!

So, what’s the plan? After we have released both of the new EPs, we will be announcing our 2023 Patreon pack! Next year there will be yet another new EP, shirt, and patch and we will have details of those soon.

You can order the new album here, and grab both new EPs here.

– Rage

AFTER EXTINCTION BREAKS 100 CD PRE-ORDERS

Our CD has finally broken 100 pre-orders on Bandcamp. This means the album has covered the cost of the printing for thew new CD. the CD will be printed to the highest industry standards and limited to just 500 copies. The CD comes in a super jewel case and contains a full colour lyric booklet. You can still pre-order the album for a lower price here.

AFTER EXTINCTION CDS ARRIVE FRIDAY – WILL SHIP NEXT WEEK!

The After Extinction CDs will arrive on Friday, will be signed (where requested) over the weekend and will begin shipping from Monday next week. The price from Monday will go up to £15 per CD, but we’ll continue to honour the pre-order price for the remainder of this week. You can grab the CD at the reduced price here.

CD sales represent a large part of the band’s income, we thankful to everyone who pre-ordered the CD and helped us fund the cost of printing the release.

AFTER EXTINCTION CLOSE TO 35K STREAMS IN JUST OVER A MONTH

Our new album After Extinction continues to perform well in terms of streams. The album has accumulated 34,852 so far, and that’s without numbers for other services such a Deezer, Amazon and so on yet to be reported. The breakdown is as follows:

  • YouTube: 26,077
  • Bandcamp: 2,660
  • Spotify: 3,465
  • Facebook: 2,650

It is clear that YouTube is the most popular platform for people to listen to the new album. By comparison physical sales lag way behind at just 90 CD sales, even at a reduced price, and standalone paid downloads just 65 purchases even at a reduced rate of £1.

You can order the new album here.

AFTER EXTINCTION ALBUM ARTWORK APPROVED FOR PRINTING

The album has had over 9500 plays on NWOTHM Full Album

We have given the approval to the final artwork for our new album artwork with the printers. The job will now begin and we are hopeful the CD’s will be available to be sent out to those who have pre-ordered soon. We will be honouring the pre-order price until they have been sent out, so to get the limited edition CD at the reduced price please click here.