We’ve recently experienced a spike in people being able to see and interact with our posts across social media so we thought it would be a good time to remind people about our new album Reforge The Steel and where you can by the CD and listen to the new album.
After yesterdays post asking who saw our social media posts, the result is only 0.8% of our page’s likes are actually seeing our posts, with some users admitting to having to make the effort to look up the page to see the updates as it’s no longer shown on their timeline.
It was an interesting experiment for us to run, as we’re currently evaluating the true worth of social media to the band and how people see and interact with us online.
Recent changes to facebook has made it even harder to reach our fans with posts generally reaching just 100 people or under. These changes are making it increasingly harder to communicate with our fanbase.
In addition to restricting our facebook posts to only a small number of people, the cost of paying to promote our posts (which is the only way to guarantee any number of people will see our page) is increasing significantly with even fewer people seeing our adverts than ever before for the money we are paying out. The number of legitimate facebook users seeing adverts is also becoming a real issue, with many fake profiles on the system driving up the costs for no benefit to the band. This isn’t likely to change as facebook relies on its advertising income to continue operating the service and we accept this.
Kaine has ever present on social media since it’s inception, but facebook’s new business model is now hindering our ability to communicate with existing fans and to promote our music to new people and with this in mind we will be maximizing our use of alternate social media platforms. If you wish to keep up to date with what we are doing please follow us on twitter by clicking here, joining our mailing list by clicking here or using the contact form below. You can also subscribe to our YouTube channel here. Please also bookmark this website.
We would also encourage promoters and venues to use alternative means to promote shows, as by posting on your page generally won’t be seen without targeted and paid for promotion. Timeline posts or posts or in various facebook groups will not been seen by many users, so please bare this in mind. Facebook invites to events don’t always show up for users so to ensure you reach as many people as possible you must either pay to promote the show and use alternate means as we do. You cannot blame the bands on the bill for a low turnout if you fail to recognise and address this.