In May the band released a special digital compilation for the sale called “Reforged in Faith”. The results of that sale were the following:
Compilation announcement – Seen post 702 – clicked on article – 95 Facebook Event invites sent out 833 Those who said “going” 37 Those who said “interested” 67 Those who did not respond to invites 739
Day before sale reminder Facebook post – Seen post: 834 Engaged: 47
Reminder Facebook post – Seen post: 593 Engaged: 49 Final Facebook post – Seen post: 109 – Engaged: 5 Bandcamp Totals: 339 Track plays from 155 Unique listeners
Final Sales: 12 (from the 155 who clicked through)
We tried a different approach this time focusing more on engaging through email and instead of running a Facebook event we ran an advert for the day. The results are:
Event announcement – Seen post 3,245 (Promoted Post) E-Mails sent out: 1,884 (two different emails via MailChimp, and via GMail)
Reminder Facebook post – Seen post: 110 Engaged: 9 Bandcamp Totals: 267 Track plays Sales: 50 (from those 267)
This time we offered a package of two CD’s (Reforge The Steel and Reforge The Steel Live) along with a free download of the album.
As you can see the sale this month was considerably more successful although we had to use pay for services such as Facebook Adverts (targeting those who already “like” the page) and Mail Chimp to achieve better results. The end result was even thought there we less click through and plays on the tracks and less engagement then the previous campaign we had 38 more sales as a result of paying for the advertisement and MailChimp then using Facebook for free. In fact it highlights the difference in worth to bands of a free Facebook like over paid advertising.
We spent roughly £50 on both Facebook/MailChimp and our income for the day was £587.90.
We’ve recently experienced a spike in people being able to see and interact with our posts across social media so we thought it would be a good time to remind people about our new album Reforge The Steel and where you can by the CD and listen to the new album.
After yesterdays post asking who saw our social media posts, the result is only 0.8% of our page’s likes are actually seeing our posts, with some users admitting to having to make the effort to look up the page to see the updates as it’s no longer shown on their timeline.
It was an interesting experiment for us to run, as we’re currently evaluating the true worth of social media to the band and how people see and interact with us online.
Recent changes to facebook has made it even harder to reach our fans with posts generally reaching just 100 people or under. These changes are making it increasingly harder to communicate with our fanbase.
In addition to restricting our facebook posts to only a small number of people, the cost of paying to promote our posts (which is the only way to guarantee any number of people will see our page) is increasing significantly with even fewer people seeing our adverts than ever before for the money we are paying out. The number of legitimate facebook users seeing adverts is also becoming a real issue, with many fake profiles on the system driving up the costs for no benefit to the band. This isn’t likely to change as facebook relies on its advertising income to continue operating the service and we accept this.
Kaine has ever present on social media since it’s inception, but facebook’s new business model is now hindering our ability to communicate with existing fans and to promote our music to new people and with this in mind we will be maximizing our use of alternate social media platforms. If you wish to keep up to date with what we are doing please follow us on twitter by clicking here, joining our mailing list by clicking here or using the contact form below. You can also subscribe to our YouTube channel here. Please also bookmark this website.
We would also encourage promoters and venues to use alternative means to promote shows, as by posting on your page generally won’t be seen without targeted and paid for promotion. Timeline posts or posts or in various facebook groups will not been seen by many users, so please bare this in mind. Facebook invites to events don’t always show up for users so to ensure you reach as many people as possible you must either pay to promote the show and use alternate means as we do. You cannot blame the bands on the bill for a low turnout if you fail to recognise and address this.