So far, while the campaign has generated a lot of views, with over 500 people checking out the Bandcamp from the video, a 159 people subscribing to the channel however this is yet to transfer to a single sale of the album.
The media outlets will argue, well we post and write about this stuff because that’s what people engage with, but it’s almost all negative, whether it is people arguing over whether Sleep Token is the next big thing, how much they hate the latest Ghost single, or a falling out between the members of Journey. But this negative content is pretty much all they write about, and it’s to win at algorithms and not contribute anything substantial to heavy music, or even the debate. They pander to the angry, not the interested.
Moving away from Facebook is important, most people under 40 aren't using Facebook and have moved over to TikTok and Instagram, event for messages, they use WhatsApp and not Facebook. By all means, keep up with Facebook but use the other tools as well. If people aren't responding, do some research, learn how to use the new tools, it's simple enough and be ready to spend some money to push your events.
Today the band will continue working on the new album at Unit One studios. Kaine is now making good progress and should be on track to begin recording the new album soon. In last weeks sessions the band began to work on the vocals and backing vocals for “Train” as well as the new song “Green to Grey”, and more work was done to the lyrics plus vocal melodies in the week. They also finished the full structure for “Green to Grey” in the session and the album is starting to take shape.
As reported on the bands Facebook page this weekend, Facebook has removed over 13,000 likes from Kaine's Facebook page as it begins it's process of removing "likes" from it's platform in favour of the new Instagram style follower system. Those who have not followed the page will no longer be able to see content posted there.
As you can see the sale this month was considerably more successful although we had to use pay for services such as Facebook Adverts (targeting those who already "like" the page) and Mail Chimp to achieve better results. The end result was even thought there we less click through and plays on the tracks and less engagement then the previous campaign we had 38 more sales as a result of paying for the advertisement and MailChimp then using Facebook for free. In fact it highlights the difference in worth to bands of a free Facebook like over paid advertising.
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