Bandcamp Friday Sales Results in for June 5th

In May the band released a special digital compilation for the sale called “Reforged in Faith”. The results of that sale were the following:

Compilation announcement – Seen post 702 – clicked on article – 95
Facebook Event invites sent out 833
Those who said “going” 37 Those who said “interested” 67
Those who did not respond to invites 739

Day before sale reminder Facebook post – Seen post: 834 Engaged: 47

Reminder Facebook post – Seen post: 593 Engaged: 49
Final Facebook post – Seen post: 109 – Engaged: 5
Bandcamp Totals: 339 Track plays from 155 Unique listeners

Final Sales: 12 (from the 155 who clicked through)

We tried a different approach this time focusing more on engaging through email and instead of running a Facebook event we ran an advert for the day. The results are:

Event announcement – Seen post 3,245 (Promoted Post)
E-Mails sent out: 1,884‬ (two different emails via MailChimp, and via GMail)

Reminder Facebook post – Seen post: 110 Engaged: 9
Bandcamp Totals: 267 Track plays Sales: 50 (from those 267)

This time we offered a package of two CD’s (Reforge The Steel and Reforge The Steel Live) along with a free download of the album.

As you can see the sale this month was considerably more successful although we had to use pay for services such as Facebook Adverts (targeting those who already “like” the page) and Mail Chimp to achieve better results. The end result was even thought there we less click through and plays on the tracks and less engagement then the previous campaign we had 38 more sales as a result of paying for the advertisement and MailChimp then using Facebook for free. In fact it highlights the difference in worth to bands of a free Facebook like over paid advertising.

We spent roughly £50 on both Facebook/MailChimp and our income for the day was £587.90.

REFORGE THE STEEL – Availability and Where To Find Online

We’ve recently experienced a spike in people being able to see and interact with our posts across social media so we thought it would be a good time to remind people about our new album Reforge The Steel and where you can by the CD and listen to the new album.

Bandcamp [CD and Digital Download]

Spotify

YouTube

Google Play

Deezer

Amazon

Facebook

Only 0.08% of our 10,273 likes are seeing our posts on Facebook

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After yesterdays post asking who saw our social media posts, the result is only 0.8% of our page’s likes are actually seeing our posts, with some users admitting to having to make the effort to look up the page to see the updates as it’s no longer shown on their timeline.

It was an interesting experiment for us to run, as we’re currently evaluating the true worth of social media to the band and how people see and interact with us online.

Are you seeing our posts on Social Media?

When we post on our Facebook, Twitter, Instagram and YouTube are you seeing our posts? We are just asking the question to see what % of our likes and follows actually ever see what we post. Over the last 9 years we have invested a lot of time and effort into our social media presence and we’re constantly looking at ways of improving our reach and engagement.

If you regularly see our posts on the above accounts please let us know using the contact form attached below.