In May the band released a special digital compilation for the sale called “Reforged in Faith”. The results of that sale were the following:
Compilation announcement – Seen post 702 – clicked on article – 95
Facebook Event invites sent out 833
Those who said “going” 37 Those who said “interested” 67
Those who did not respond to invites 739
Day before sale reminder Facebook post – Seen post: 834 Engaged: 47
Reminder Facebook post – Seen post: 593 Engaged: 49
Final Facebook post – Seen post: 109 – Engaged: 5
Bandcamp Totals: 339 Track plays from 155 Unique listeners
Final Sales: 12 (from the 155 who clicked through)
We tried a different approach this time focusing more on engaging through email and instead of running a Facebook event we ran an advert for the day. The results are:
Event announcement – Seen post 3,245 (Promoted Post)
E-Mails sent out: 1,884 (two different emails via MailChimp, and via GMail)
Reminder Facebook post – Seen post: 110 Engaged: 9
Bandcamp Totals: 267 Track plays Sales: 50 (from those 267)
This time we offered a package of two CD’s (Reforge The Steel and Reforge The Steel Live) along with a free download of the album.
As you can see the sale this month was considerably more successful although we had to use pay for services such as Facebook Adverts (targeting those who already “like” the page) and Mail Chimp to achieve better results. The end result was even thought there we less click through and plays on the tracks and less engagement then the previous campaign we had 38 more sales as a result of paying for the advertisement and MailChimp then using Facebook for free. In fact it highlights the difference in worth to bands of a free Facebook like over paid advertising.
We spent roughly £50 on both Facebook/MailChimp and our income for the day was £587.90.