Kaine’s The Waystone in Profit as Sales/Streaming Total over 50k

 

The Waystone, Kaine’s second album first released in 2014 has made a profit £1,220.93 with 855 sales, 50,812 streams and 16 single sales. This is a huge achievement for the band, who after dropping their label prior to its release funded the album themselves and pushed it hard online and at their many shows.

Physical sales are still the bands strongest source of income for the album bringing in a total £7,835.66, with digital downloads at just £198.53. In terms of streaming income, and income from third party sources such as Spotify, iTunes, Amazon etc. despite the amount of streaming being relatively high (50,812) the return was just £178.23 (£0.0035 per stream/download) for the band.

The largest amount of cost for the album was the production/mastering which came in at £4,888.64 and the duplication/pressing £2,108.85. The total profit for the album now stands at £1,220.93.

Chris MacKinnon, drummer on The Waystone said of the news: “I’m still astounded. When we first released The Waystone, the thought of paying off the album expenses would dare not creep into my mind. There have been times over the years where my dwelling thoughts of the financial struggles of being in a band nearly became crippling. Every single time a fan would buy a CD at a show I would always thank them honestly, explaining how they really are the people that keep the band going.

We often earn criticism from ‘real’ musicians who tell us what we’re doing is futile and we’re approaching the wrong way of marketing our albums, but whatever we’re doing right now is working – to the extent where we are now earning clean profit on my first real album – and the glistening hope I’m seeing for the future makes me want to scream with joy.

This proves it. The blisters, the sleepless nights, the emotional frenzies, they are all worth the sacrifice if we can make the music we love and return a PROFIT! Today is a good day, I look forward to the ones to come.”

Rage Sadler, who performed vocals and guitar on the album, added: “When we dropped the label we knew we were taking a huge risk moving forward, we tried to find another label to put the record out on but they essentially wanted all the profit in return for the album, one offered us 100 free CD’s at no cost we could sell ourselves, which would have left us significantly out of pocket! 

We were mocked in some quarters for not signing, some believing we were simply being arrogant in not doing so. We even had to drop a label after a month because they simply refused to print any physicals, despite us covering all the costs of the album ourselves.

What this says to me, despite what some are saying about Metal being dead and how no new band stands a chance because nobody wants what we are doing anymore, is firstly how wrong those people are and secondly that hard work pays off. We toured relentlessly to promote this album, we took it on the road from every corner of England, to Scotland, Wales and even across the sea to Ireland. We have received a great amount of support from Metal fans right across the world who love what we do. 

After we released it, no major publication would cover it, no bigger festival would book us. We did this entirely off our own backs with the support of the people who genuinely love our music and that for me is the real achievement in this, because for a band our size to not only make a profit but bring in such a significant amount of sales and streams, but continue to do so nearly three years after the album’s release just shows the strength of that album and our live performances.

One issue this does highlight is the amount a band our size gets in return for streaming services such as Spotify and YouTube, or sales from places such as iTunes and Amazon. Despite having over 50 thousand of these streams/sales, which is incredible, it brought in less than £200. These are big companies turn huge profits out of music, but it really isn’t filtering down to bands like ours and that’s the only negative out of today’s announcement.

This is an amazing moment in Kaine.”

Kaine are currently gearing up to record their third album later this year as a follow up to 2014’s The Waystone.

Quality of Rage: April Blog [New Album!]

12472432_1567665800228861_5251457362604751334_nA lot of people have been asking us of late where we are with the new album. At the moment we are still effectively writing it, and are taking our time over the process. Basically the way we are working this time is one of us is coming up with the idea for a song before sending it over to the other band members. We learn the song at home and come together to jam it in rehearsals where we make any necessary changes. We will do this until we are comfortable with it, we then “road test” it by playing it live before going back into the rehearsal rooms for a final run through. We then record the demo which will be used as the “ghost track” for when we come to record the song for the album. They may get changed further before we head into the studio or even while we are working on the actual album. The idea is this time we are giving ourselves the time to be able to ensure the songs are as strong as they can possibly be for this album and to ensure the process is efficient as possible.

On the previous record The Waystone we were rushed into the studio by our then record label and although we are very proud of that album, had we been given a few months extra and some more studio time it could have been even better. We now play the songs from The Waystone live in the format we wish we had recorded them in then but weren’t given the opportunity to due to the restrictions before. The label also had a lot of say on how the album sounded and in some cases it suffered for it as they did try and make us sound too much like another band on their label, and too much like Iron Maiden when in truth we are and always have been a heavier band than Maiden is.

We haven’t even started to think about booking studio time as of yet as we are writing so much very good material this time that it’s going to be hard to nail it down to just ten songs and we are all enjoying the process of writing presently. It’s the first album that this line-up has produced together as only I and Chris remain from the previous album, Saxon joined shortly after The Waystone was released when he toured with us in support of Mordred and Stephen replaced Dan in the band when he departed back in August. This line-up definitely has its own particular feel to it over the previous ones and it’s a very positive feeling right now. Chris and Steve have previously played together in Drop Dead Fred, which was very helpful in that they know how to play and work together effectively which has added to the album process.

On the previous records I probably had a larger say on the music, with the first record I and Josh put together a lot of the songs for that with Dan and myself and Dan put together the majority of the material that ended up on The Waystone. This time it’s been different as a lot of the songs musically and even lyrically have had less input from myself than those records. It’s not like it was ever a problem for me in the past anyway as Dan would contribute near completed songs/lyrics to the band with Witchfinder General, Champion, Solidarity and Soul Exchange and Anthony wrote the music for Dreams to Nightmares for example but this time more songs this time are being contributed by individuals then before collaborating on the final version with the band. It still however sounds like Kaine music and the new tracks are starting to take up the majority of our live sets now. We are doing Justice Injustice, Voice in Hell, Afterlife, Heavens Abandonment and Fall of Jericho from the new record and they have all gone down very well.

Chris has had a larger say on the musical direction with the new material and has written complete songs for the album as well as lyrics. He’s also been in charge of producing the demos/ghost tracks this time around and has been putting a lot of time into working on those between his work and education. He’s been with Kaine approaching 4 years now so he’s the second senior member after myself and he’s been working very hard on this new album.

In terms of record labels we did have a number of offers as I wrote in my last blog, however due to a number of issues we simply weren’t able to come to an agreement with anyone as of yet. The problem as ever is money, where labels essentially want us to front all of the cost of the recording, production, mastering, art, promotion and only want to give us around 75p per album sold in return. Now that wouldn’t be a bad thing if the volume of sales were as such it would ensure we could at least break even on the record but given the size of these labels it’s unlikely they would be able to sell anywhere near enough for us to cover our costs. Although due to the fact they hadn’t spent anything on the album the label would still make a profit which is why those labels exist.

There is a very good chance that we will simply self-release the album anyway unless a decent label with a genuine offer came forward. Our objective is to continue to work hard on the road to sell albums. It’s a shame a bigger label hasn’t seen us as potential asset as we are ready to be a full time band at this stage but obvious cannot commit to being one due to having to work full time jobs still as without the necessary paying bookings we still need to pay our own bills. All it would take for us to be a success would be investment, I have tried my best to secure from various avenues and will continue to work at that but this has proven very difficult. We have agreed that even if we were only to make a bare minimum on the road we would gladly give up our jobs and do the band full time now as it’s make or break time for Kaine.

So to round up this month’s blog… the third Kaine album is coming but we won’t be rushing anything. We are working to ensure this is our best release yet and we will record it when we are ready to do so, in the meantime if you want a preview of what some of the songs on the new album will sound like, please check us out live! You can find all of our dates on the Tour Dates tab or subscribe to the events listings on Facebook.

Love,
Rage

Kaine supporting Monument on December 18th

MONUMENTGIG

Kaine have been announced as support for MGR Music label mates Monument on December 18th. Monument is a band featuring Peter Ellis (vocals) and Lewis Stephens (guitar) formerly of White Wizzard, Dan Baune (guitar), Matt “Mira” Scott (bass) and Matt C. (drums). They are launching their new single “Runaway” on the night and the gig will take place at the Garage in London. Doors will open at 7pm and tickets are £5.00 if bought ahead of the night.

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