Our new music video for Green to Grey from the album After Extinction has broken over 43 thousand views since its launch on Friday. This has been achieved through a number of Google Ads (which make up 91.6% of the views) and a Facebook advert campaign, both being run simultaneously which we will be doing and adjusting on an ongoing basis. So far, while the campaign has generated a lot of views, with over 500 people checking out the Bandcamp from the video, a 159 people subscribing to the channel however this is yet to transfer to a single sale of the album.
We launched the video on Friday to help promote the band’s new album After Extinction. We have taken advice recently, and we were told while our music was very good, we were losing out by not having a visual component or message to go alongside it, and thus we were losing out on much of the audience as a result.
Over the last few months, we have been experimenting with Google Adverts and learning how that could work as part of a marketing strategy. We have since set up an ongoing campaign alongside the video launch which has seen over 35k people watch the video, 500 clicks through to the Bandcamp (although no sales at this stage), and 100 new YouTube subscribers. So far, we have found that the reach is much more effective than Facebook/Instagram marketing, but we will continue to experiment with all forms of promotion.
Please check out the video on the link above or here, and like/subscribe to our YouTube channel.
We will be working at Gallow Wood Media with Talon Payne this morning for our first music video for the new album After Extinction. This will be the second music video the band has done, the last being in 2018 for the A Crisis of Faith album. Joining us will be Heidi Crowell who will be performing her keys/vocals from the album.
The music video will be released alongside a new single, which will be a new version of the track from the album for which the video is for.
After shooting is completed, we will head over to Unit One Studios for our rehearsals to prepare for our gig at the Hotbox in Chelmsford next week. You can get tickets for the event here.
I thought I would do a write-up on the year with the band given it’s been our busiest ever. In the early part of the year, we played a run of gigs put on by One Eye Toad Records which really helped us get back on the road again after the Covid-era restrictions were finally lifted in most cases. Most of these gigs were with Neverworld and Planet Fatale, two bands we have played with on a number of occasions over the years and with who we enjoy playing alongside. It’s worth mentioning that John Morter who organised these gigs and helped us get back to a regular gigging schedule sadly passed away last month. For all of his hard work and dedication to the scene, he will be greatly missed.
During that run of gigs, we had a one-night-only reunion with Anthony Murch on lead guitar. Ant was in the band from 2012-2015 and played on our first two albums. Anthony again played songs from both his time in the band and later albums since his departure. He’s currently playing alongside our former drummer Chris MacKinnon (who likewise joined in 2012, but after our debut album before leaving in 2018) in a band called It’s Not A Phase Mum, covering the 2000’s era classics which can be found here.
We made our return to two of our favourite venues this year too, both the Melbourn Rock Club and the Rock Den in Hatfield, both of which were fun nights.
A large portion of the year has been taken up with recording, editing, mixing, mastering, and so on. We worked extremely hard to get our new album After Extinction finished this year, as well as recording a further 10 tracks for two EPs, one of which has been released digitally and the other is currently being worked on. I have said previously that I cannot remember a time the band has been busier and 2022 certainly was a challenging year, but I feel a great relief to know everything on our end is now completed and there is very little remaining to do going into 2023.
It is worth mentioning that there will be a new Falling Through Freedom t-shirt and patch coming to all our Patreon’s soon, with two EPs (which include a multi-disc set) on CD heading out to everyone paying £3 or more ASAP. We have been slightly delayed in getting these out due to the Extinction After EP still being finalised! These will be with you soon, depending on Royal Mail strikes!
In August of course we joined the Lillian Axe/Riot Act (ex-Riot) tour as a replacement for Kim Melville. This is the first tour this line-up has done, and we had an amazing time on the road, and we are very thankful for the opportunity to play with two exceptional bands here in the U.K.
We aptly finished the year with two hometown shows in Colchester both at the Brewhouse on the 25th of November and Coda, on the 14th.
We also introduced a new Patreon tier, a band backer tier which was to help the band fund an opportunity we were recently offered. Without giving too much away at this stage, an official offer/contract has come through and we used some of the new Patreon funds to have the offer independently accessed by an expert, as well as general guidance on the best route forward for the band in 2023, with more the be revealed at a later date.
Rage will be heading to Gallow Wood Media to record the vocals for the Falling Through Freedom EP. The EP will be a Patreon exclusive on CD and will be part of a multi-disc set to celebrate 10 years of the album release. The release will contain 5 tracks with two songs which were left off the original album. This will hopefully be the last recording session for the EP, which will mean the EP can then be edited, mixed and mastered before release. The CD ill have new artwork, as will the 2022 Patreon shirt. You can grab yours by joining Patreon for £3 or more a month here.
On Friday the drums were recorded for the Falling Through Freedom EP. The EP which will be released as part of a Patreon exclusive set to celebrate 10 years of the debut album, will contain new artwork and two songs not on the original album, and three songs from the album re-recorded with the current line-up. Liam recorded the drums with Talon Payne at Gallow Wood Media. Both Patreon EPs have been delayed due to the Covid-19 restrictions over the last few years pushing the new album back and we’re currently working through the backlog.
Kaine guitarist/vocalist Rage Sadler has completed the tracking of the 22′ EP guitars for the Falling Through Freedom anniversary set and remaining vocals for the new album After Extinction. These were completed with Talon Payne and Gallow Wood Media yesterday.
The bands new album is close to completion, on the 21′ Patreon EP the lyrics are being finalised ready for recording the vocals, and with the 22′ EP all that is left to track is the drums and vocals. All three releases have been delayed due to the backlog caused by the Covid 19 Pandemic.
Kaine have began tracking the Falling Through Freedom EP for the 2022 Patreon Package. The EP will feature 5 songs, two of which did not make the original album as part of it’s tenth anniversary release. The guitars and bass were tracked with Talon Payne of Gallow Wood Media on Sunday. The anniversary release of the album will be part of a 4 disc set, and will include a t-shirt and brand new EP. You can grab your copy here.
We’ve recently ran into a few issues with the new album which has caused some delays. Unlike previous records which were done in one studio, with one producer and over a short period of time, After Extinction has been a totally different process largely due to the Covid restrictions which have delayed the writing, rehearsals and recording of the album significantly over the past two years.
We out of necessity have tracked the album across two studios (Gallow Wood Media and Unit One) with Talon Payne and Wayne Thompson contributing to the recording, production and editing of the album while we have been mixing the album ourselves and with advice from an external studio. I have overseen the whole project between managing the day-to-day business of the band and my day job. We have also been back on the road gigging with Neverworld and Planet Fatale which has meant much of my free time has been focused on making those shows a success on top of looking after the new album project.
Recently this was pushed back when there was a hardware failure has resulted in further delays to the production after a handful of songs had been mixed, and between further revisions and contributions of the keys from Heidi Crowell. This hardware issue has now been resolved and we are now moving forward with the album release again.
So, while the songs have been tracked and are sounding great in the raw, we do need more editing and changes as we go through the mixing process to give this album the best overall sound possible.
We debuted a fair chunk of the songs like since 2020 and many will hear that this is a completely different direction from our previous releases and represents an overall change for the band which we have matched with our new stage aesthetics and our brand-new logo. The new album has a march harder edge than the previous and is an album more influenced by our Speed Metal origins as opposed to anything really rooted in the NWOBHM movement which we had moved towards during The Waystone period of the band.
That is not to say we have lost the melodic stuff at all, there is a ton of that on the new record, but the music overall and the subject matter is much more in alignment with what is happening in the world right now rather than being mostly influenced by the 1980’s. It is a Metal record, and if anything, our least mainstream sounding record, and probably our least NWOTHM sounding album and production, although it is not as modern influenced (or progressive) as the material on Crisis of Faith and a lot more refined than out debut release, I think the best way to summarize it is it is our heaviest and angriest release yet.
Lyrically we have touched on everything from battling Alzheimer’s disease, the culture war, drug addiction to the decline of western civilization and the evils of greed right through to the negative impact the existing Governments over-building policies have had on our environment. It is a bit more relevant lyrically than our past records I would say, it may upset a few people, but we have tried to keep it as balanced as possible.
While the album has been slow to put together, we have soldiered on with the 5 new songs for the Patreon 21’ EP having recorded the bulk of those and started rehearsals for the 22’ EP material, oh which the band has now learned 4 of the 5 songs on that release so substantial progress has been made. The 21’ EP was delayed due to Covid restrictions and the band having to focus on the new album release.
The 21’ EP is most definitely much heavier than the new album in places, but also has the most diverse range of songs. It is influenced by Speed/Thrash/Death Metal but there’s also a Sabbath inspired track on there and a song mocking industry created “alternative” bands that have come straight off a production line but sold as an organic thing.
Anyhow I thought I would issue this update on just where we are at with the 3 releases which we fully intend to get out this year.