Our new music video for Green to Grey from the album After Extinction has broken over 43 thousand views since its launch on Friday. This has been achieved through a number of Google Ads (which make up 91.6% of the views) and a Facebook advert campaign, both being run simultaneously which we will be doing and adjusting on an ongoing basis. So far, while the campaign has generated a lot of views, with over 500 people checking out the Bandcamp from the video, a 159 people subscribing to the channel however this is yet to transfer to a single sale of the album.
We launched the video on Friday to help promote the band’s new album After Extinction. We have taken advice recently, and we were told while our music was very good, we were losing out by not having a visual component or message to go alongside it, and thus we were losing out on much of the audience as a result.
Over the last few months, we have been experimenting with Google Adverts and learning how that could work as part of a marketing strategy. We have since set up an ongoing campaign alongside the video launch which has seen over 35k people watch the video, 500 clicks through to the Bandcamp (although no sales at this stage), and 100 new YouTube subscribers. So far, we have found that the reach is much more effective than Facebook/Instagram marketing, but we will continue to experiment with all forms of promotion.
Please check out the video on the link above or here, and like/subscribe to our YouTube channel.
We have launched our new EP, Extinction After with two new songs today, Evil I and Evil II. These are two brand new tracks not featured on our album After Extinction. The CD release will be available to Patreons paying £3 and up, which will be sent outside our multi-disc Falling Through Freedom package, a new shirt, and a patch very soon. You can still grab all this merch for just £3 here.
We have further evolved our band’s sound to a darker, thrashier, and heavier tone than our previous releases. Please click the play icons above and below to hear the tracks. The EP will be coming to streaming services at a later date.
Our new album After Extinction continues to perform well in terms of streams. The album has accumulated 34,852 so far, and that’s without numbers for other services such a Deezer, Amazon and so on yet to be reported. The breakdown is as follows:
- YouTube: 26,077
- Bandcamp: 2,660
- Spotify: 3,465
- Facebook: 2,650
It is clear that YouTube is the most popular platform for people to listen to the new album. By comparison physical sales lag way behind at just 90 CD sales, even at a reduced price, and standalone paid downloads just 65 purchases even at a reduced rate of £1.
You can order the new album here.
Our new album has broken ten thousand plays over at NWOTHM Full Albums! The new album has easily been our most successful for streaming on release as not only has NWOTHM Full albums been a success but all three single releases generated thousands of plays before the release of the album, with the single A Slave to The Grind being played over 10,099 times alone!
For those who prefer CD’s, we’re continuing to honour the pre-order prices until the finished product is shipped. You can order from here.
Kaine will be back at work at Unit One Studio’s in Colchester today putting together the new album. The band is nearing the completion of the rehearsal stage of the process and will be looking to record the album soon. The albums entire process has been held up and postponed several times due to the COVID-19 pandemic.
Today the band returns to writing and rehearsing for the new album at Pioneer Music in Colchester. Kaine is currently working on the follow up to Reforge The Steel, as well as getting themselves gig ready for when live music returns in full in the UK. You can see some highlights from last weeks session above.
So, we’ve finally decided to enter the YouTube age in full with our first Vlog below!
Please remember to subscribe to the channel and like the video!