Our brand new music video has broken 45k plays on YouTube! This has been achieved through a number of promotional campaigns through Google Ads and Meta promotions.
Gallow Wood Media
GREEN TO GREY MUSIC VIDEO BREAKS 43K VIEWS SINCE LAUNCH – HOWEVER NO SALES GENERATED
Our new music video for Green to Grey from the album After Extinction has broken over 43 thousand views since its launch on Friday. This has been achieved through a number of Google Ads (which make up 91.6% of the views) and a Facebook advert campaign, both being run simultaneously which we will be doing and adjusting on an ongoing basis. So far, while the campaign has generated a lot of views, with over 500 people checking out the Bandcamp from the video, a 159 people subscribing to the channel however this is yet to transfer to a single sale of the album.
GREEN TO GREY MUSIC VIDEO BREAKS 35K PLAYS SINCE FRIDAY LAUNCH
We launched the video on Friday to help promote the band’s new album After Extinction. We have taken advice recently, and we were told while our music was very good, we were losing out by not having a visual component or message to go alongside it, and thus we were losing out on much of the audience as a result.
Over the last few months, we have been experimenting with Google Adverts and learning how that could work as part of a marketing strategy. We have since set up an ongoing campaign alongside the video launch which has seen over 35k people watch the video, 500 clicks through to the Bandcamp (although no sales at this stage), and 100 new YouTube subscribers. So far, we have found that the reach is much more effective than Facebook/Instagram marketing, but we will continue to experiment with all forms of promotion.
Please check out the video on the link above or here, and like/subscribe to our YouTube channel.
KAINE HEAD TO GALLOW WOOD MEDIA TODAY FOR NEW MUSIC VIDEO (+NEW SINGLE) AND REHEARSALS AT UNIT ONE THIS EVENING
We will be working at Gallow Wood Media with Talon Payne this morning for our first music video for the new album After Extinction. This will be the second music video the band has done, the last being in 2018 for the A Crisis of Faith album. Joining us will be Heidi Crowell who will be performing her keys/vocals from the album.
The music video will be released alongside a new single, which will be a new version of the track from the album for which the video is for.
After shooting is completed, we will head over to Unit One Studios for our rehearsals to prepare for our gig at the Hotbox in Chelmsford next week. You can get tickets for the event here.
KAINE: OUR 2022 – TWO EPs, A NEW ALBUM AND A TOUR….
I thought I would do a write-up on the year with the band given it’s been our busiest ever. In the early part of the year, we played a run of gigs put on by One Eye Toad Records which really helped us get back on the road again after the Covid-era restrictions were finally lifted in most cases. Most of these gigs were with Neverworld and Planet Fatale, two bands we have played with on a number of occasions over the years and with who we enjoy playing alongside. It’s worth mentioning that John Morter who organised these gigs and helped us get back to a regular gigging schedule sadly passed away last month. For all of his hard work and dedication to the scene, he will be greatly missed.
During that run of gigs, we had a one-night-only reunion with Anthony Murch on lead guitar. Ant was in the band from 2012-2015 and played on our first two albums. Anthony again played songs from both his time in the band and later albums since his departure. He’s currently playing alongside our former drummer Chris MacKinnon (who likewise joined in 2012, but after our debut album before leaving in 2018) in a band called It’s Not A Phase Mum, covering the 2000’s era classics which can be found here.
We made our return to two of our favourite venues this year too, both the Melbourn Rock Club and the Rock Den in Hatfield, both of which were fun nights.
A large portion of the year has been taken up with recording, editing, mixing, mastering, and so on. We worked extremely hard to get our new album After Extinction finished this year, as well as recording a further 10 tracks for two EPs, one of which has been released digitally and the other is currently being worked on. I have said previously that I cannot remember a time the band has been busier and 2022 certainly was a challenging year, but I feel a great relief to know everything on our end is now completed and there is very little remaining to do going into 2023.
It is worth mentioning that there will be a new Falling Through Freedom t-shirt and patch coming to all our Patreon’s soon, with two EPs (which include a multi-disc set) on CD heading out to everyone paying £3 or more ASAP. We have been slightly delayed in getting these out due to the Extinction After EP still being finalised! These will be with you soon, depending on Royal Mail strikes!
In August of course we joined the Lillian Axe/Riot Act (ex-Riot) tour as a replacement for Kim Melville. This is the first tour this line-up has done, and we had an amazing time on the road, and we are very thankful for the opportunity to play with two exceptional bands here in the U.K.
We aptly finished the year with two hometown shows in Colchester both at the Brewhouse on the 25th of November and Coda, on the 14th.
We also introduced a new Patreon tier, a band backer tier which was to help the band fund an opportunity we were recently offered. Without giving too much away at this stage, an official offer/contract has come through and we used some of the new Patreon funds to have the offer independently accessed by an expert, as well as general guidance on the best route forward for the band in 2023, with more the be revealed at a later date.
HELPLESS SALVATION SINGLE RELEASED – MULTI DISC SET TO COME SOON!
REHEARSALS AT UNIT ONE TOMORROW + EP UPDATES
Talon Payne is currently editing, mixing and mastering the Falling Through Freedom EP at Gallow Wood Media with a clip posted over on the studios instagram page here. Last week the band also finished tracking the Extinction After, immediately before their gig at the Brewhouse.
Last weekend the band worked on a new song while Toby was absent due ti illness. The band will be back together tomorrow for full rehearsals at Unit One in Colchester.
EP UPDATES! FALLING THROUGH FEEDOM EP RECORDING COMPLETED IN THE STUDIO – 21′ EP ARTWORK ALMOST COMPLETE
We finished the recording of the vocals last night with Talon Payne at Gallow Wood Media for the Falling Through Freedom EP. This means the EP will now be edited/mixed and mastered and released ASAP. The EP will be exclusive on CD to Patreon supporters paying £3 and up. Toby Woods and Talon Payne have again provided backing vocals, with Isaac Healy contributing for the first time to the backing vocals in drummer Liam Etheridge’s absence through injury.
On top of that we have made progress with the delayed 21′ Patreon EP with the artwork closing in on it’s final stages which can be viewed here. The vocals for the EP will be recorded on November 25th in what will hopefully be the last recording session. These sessions will take place at Unit One.
FALLING THROUGH FREEDOM EP VOCALS TO BE RECORDED TODAY
Rage will be heading to Gallow Wood Media to record the vocals for the Falling Through Freedom EP. The EP will be a Patreon exclusive on CD and will be part of a multi-disc set to celebrate 10 years of the album release. The release will contain 5 tracks with two songs which were left off the original album. This will hopefully be the last recording session for the EP, which will mean the EP can then be edited, mixed and mastered before release. The CD ill have new artwork, as will the 2022 Patreon shirt. You can grab yours by joining Patreon for £3 or more a month here.
VOCAL RECORDING SESSIONS BOOKED IN FOR PATRON EPS THIS MONTH
Rage will be heading over to Gallow Wood Media on Sunday (13th) to complete the recording of the Falling Through Freedom EP vocals and Unit One Studios on the 25thfor the 2021 EP. These will hopefully be the final recording sessions for both Patreon EPs.
The 2021 EP will contain 5 brand new songs not included on the recent album After Extinction and the Falling Through Freedom EP will be re-recordings of 5 songs to celebrate the release of that album 10 years ago which will include two songs, not on the original album. These will only be available on CD through Patreon. You can get both from £3 here.