So far, while the campaign has generated a lot of views, with over 500 people checking out the Bandcamp from the video, a 159 people subscribing to the channel however this is yet to transfer to a single sale of the album.
Over the last few months, we have been experimenting with Google Adverts and learning how that could work as part of a marketing strategy. We have since set up an ongoing campaign alongside the video launch which has seen over 35k people watch the video, 500 clicks through to the Bandcamp (although no sales at this stage), and 100 new YouTube subscribers. So far, we have found that the reach is much more effective than Facebook/Instagram marketing, but we will continue to experiment with all forms of promotion.
https://www.youtube.com/watch?v=n6UV2f3H3L8 We have launched our new EP, Extinction After with two new songs today, Evil I and Evil II. These are two brand new tracks not featured on our album After Extinction. The CD release will be available to Patreons paying £3 and up, which will be sent outside our multi-disc Falling Through Freedom package,... Continue Reading →
The growing trend still shows the audience moving away from physical media and paid-for downloads and towards streaming services which is in line with industry reports on music sales.
It is clear that YouTube is the most popular platform for people to listen to the new album. By comparison physical sales lag way behind at just 90 CD sales, even at a reduced price, and standalone paid downloads just 65 purchases even at a reduced rate of £1.
Not only has NWOTHM Full albums been a success but all three single releases generated thousands of plays before the release of the album, with the single A Slave to The Grind being played over 10,099 times alone!
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