EXTINCTIONS END SELLS JUST 36 COPIES ON LAUNCH DAY

So how did we do on the day of the launch? It was easily the toughest launch day we have ever had with the band, with fewer people than ever engaging with the content on socials on release day, and a high amount of swipe past, and those who have seen the album only listening for a few seconds.

• YouTube Streams: 518 (average listen 0:14 seconds)
• Bandcamp Streams: 62 (only 27 complete plays)
• CD Sales: 19
• Vinyl Sales: 12
• Paid Downloads: 5
• Spotify Streams: 241

• Total sales: 36
• Total streams: 821

36 physical sales is our lowest on the day sales we have had since 2012, and the streaming numbers are significantly lower than when we released our last album in 2022, which charted.

We predicted this might be the case due to the drop-off in interest for the band on socials over the past few years, and thus decided not to print our own inventory of physical music and merch for this album. This has meant we can offer a wider range of options on physicals (such as three CDs and Vinyl) and general merchandise. Using this system, we make less per sale, but we don’t have any upfront costs, and with the band not being able to afford to print merch any longer anyway, it was our only option to get the album released after it was rejected by record labels.

It’s not advised (or trendy) to be this up front with people on the “bad things” in the music business. We are not going to play let’s pretend, we are going to be upfront with people about how we are really doing. We are certainly not rock stars; we certainly don’t have any momentum; we are just four regular guys trying our hardest, on our own with our own increasingly limited budget.We love the album; we spent hours crafting it and getting it to the point where we believe it’s the best thing we have ever done, but as we continue to fall prey to the swipe past culture, and people listening for mere seconds before skipping, it’s becoming more challenging to get people to listen to our music.

We will continue to push the release and encourage people to listen! It’s going to be a battle to get people to check us out now, we understand it, but we’re going to keep pushing the record as hard as we possibly can.

Thanks to everyone who has supported the release so far. We are truly appreciative of your support!