Our new music video for Green to Grey from the album After Extinction has broken over 43 thousand views since its launch on Friday. This has been achieved through a number of Google Ads (which make up 91.6% of the views) and a Facebook advert campaign, both being run simultaneously which we will be doing and adjusting on an ongoing basis. So far, while the campaign has generated a lot of views, with over 500 people checking out the Bandcamp from the video, a 159 people subscribing to the channel however this is yet to transfer to a single sale of the album.
We launched the video on Friday to help promote the band’s new album After Extinction. We have taken advice recently, and we were told while our music was very good, we were losing out by not having a visual component or message to go alongside it, and thus we were losing out on much of the audience as a result.
Over the last few months, we have been experimenting with Google Adverts and learning how that could work as part of a marketing strategy. We have since set up an ongoing campaign alongside the video launch which has seen over 35k people watch the video, 500 clicks through to the Bandcamp (although no sales at this stage), and 100 new YouTube subscribers. So far, we have found that the reach is much more effective than Facebook/Instagram marketing, but we will continue to experiment with all forms of promotion.
Please check out the video on the link above or here, and like/subscribe to our YouTube channel.
We are pleased to launch our brand new music video for Green to Grey! The video contains a new single version of the track which was given a remix and release to help promote the new video. The video was recorded, directed and produced by Talon Payne of Gallow Wood media. The new version of the track is available on all streaming sites and on Bandcamp.
Directed and recorded by Talon Payne
Rage Sadler: Vocals, Rhythm, and Lead Guitars
Liam Etheridge: Drums and Backing Vocals
Toby Woods: Lead and Rhythm Guitars, and Backing Vocals
Isaac Healy: Bass and Backing Vocals
Heidi Crowell: Keys and Harmony Vocals
You can watch the video by clicking the play icon above or by clicking here.
We are back at Unit One today for our usual rehearsal sessions. We will be looking to tighten the set up and continue to add to it following our gig at the Hot Box on Thursday night.
We will be working at Gallow Wood Media with Talon Payne this morning for our first music video for the new album After Extinction. This will be the second music video the band has done, the last being in 2018 for the A Crisis of Faith album. Joining us will be Heidi Crowell who will be performing her keys/vocals from the album.
The music video will be released alongside a new single, which will be a new version of the track from the album for which the video is for.
After shooting is completed, we will head over to Unit One Studios for our rehearsals to prepare for our gig at the Hotbox in Chelmsford next week. You can get tickets for the event here.
We have launched our new EP, Extinction After with two new songs today, Evil I and Evil II. These are two brand new tracks not featured on our album After Extinction. The CD release will be available to Patreons paying £3 and up, which will be sent outside our multi-disc Falling Through Freedom package, a new shirt, and a patch very soon. You can still grab all this merch for just £3 here.
We have further evolved our band’s sound to a darker, thrashier, and heavier tone than our previous releases. Please click the play icons above and below to hear the tracks. The EP will be coming to streaming services at a later date.
We are back at Unit One Studios for the first time in 2023 today. We will be having a refresh session as well as working on our set for our gig at the Hot Box in Chelmsford on January 19th. You can buy tickets in advance from here and Band Backer Patreon’s can attend the gig for free by clicking here. The footage of today’s session will be uploaded onto YouTube next week.
Mixing and editing has been completed for the Extinction After EP. This EP includes 5 brand new songs, not on our most recent album, and was recorded by Wayne Thompson at Unit One Studio’s last year.
Once the final tracks go back, both Patreon CD releases will go to the printers alongside the Falling Through Freedom 10th anniversary patch and t-shirt. We are sorry about the delay. Once this is completed an announcement for the 2023 Patreon pack will be made, and this will be a very special release.
For those Patreon’s paying for the band-backer tier, we will reimburse the price of any tickets for our gig later this month at Hot Box, Chelmsford (January 19th at 7pm).
If you have purchased tickets for the event in advance, please send the email proof of purchase to firstname.lastname@example.org and we will refund you the cost of all tickets (including those for friends) purchased for the event after the show takes place.If you purchase a ticket on the door, please come and see us on the night to have the reimbursement arranged. You can buy tickets here: https://link.dice.fm/A83d17889155
If you wish to become a Kaine band-backer please click here.
Our website was viewed a record 14,373 times in 2022. This is the most the website has ever been viewed. The top page was the tour dates page, which received over 6,100 hits after the Lillian Axe/Riot Act tour announcement back in August. The most read piece was from just a few days ago, with over 500 people reading the article about Rock/Metal journalism.
Thanks to everyone who checked out our website in 2022 and helped us continue to grow!
I thought I would do a write-up on the year with the band given it’s been our busiest ever. In the early part of the year, we played a run of gigs put on by One Eye Toad Records which really helped us get back on the road again after the Covid-era restrictions were finally lifted in most cases. Most of these gigs were with Neverworld and Planet Fatale, two bands we have played with on a number of occasions over the years and with who we enjoy playing alongside. It’s worth mentioning that John Morter who organised these gigs and helped us get back to a regular gigging schedule sadly passed away last month. For all of his hard work and dedication to the scene, he will be greatly missed.
During that run of gigs, we had a one-night-only reunion with Anthony Murch on lead guitar. Ant was in the band from 2012-2015 and played on our first two albums. Anthony again played songs from both his time in the band and later albums since his departure. He’s currently playing alongside our former drummer Chris MacKinnon (who likewise joined in 2012, but after our debut album before leaving in 2018) in a band called It’s Not A Phase Mum, covering the 2000’s era classics which can be found here.
We made our return to two of our favourite venues this year too, both the Melbourn Rock Club and the Rock Den in Hatfield, both of which were fun nights.
A large portion of the year has been taken up with recording, editing, mixing, mastering, and so on. We worked extremely hard to get our new album After Extinction finished this year, as well as recording a further 10 tracks for two EPs, one of which has been released digitally and the other is currently being worked on. I have said previously that I cannot remember a time the band has been busier and 2022 certainly was a challenging year, but I feel a great relief to know everything on our end is now completed and there is very little remaining to do going into 2023.
It is worth mentioning that there will be a new Falling Through Freedom t-shirt and patch coming to all our Patreon’s soon, with two EPs (which include a multi-disc set) on CD heading out to everyone paying £3 or more ASAP. We have been slightly delayed in getting these out due to the Extinction After EP still being finalised! These will be with you soon, depending on Royal Mail strikes!
In August of course we joined the Lillian Axe/Riot Act (ex-Riot) tour as a replacement for Kim Melville. This is the first tour this line-up has done, and we had an amazing time on the road, and we are very thankful for the opportunity to play with two exceptional bands here in the U.K.
We aptly finished the year with two hometown shows in Colchester both at the Brewhouse on the 25th of November and Coda, on the 14th.
We also introduced a new Patreon tier, a band backer tier which was to help the band fund an opportunity we were recently offered. Without giving too much away at this stage, an official offer/contract has come through and we used some of the new Patreon funds to have the offer independently accessed by an expert, as well as general guidance on the best route forward for the band in 2023, with more the be revealed at a later date.